Nothing ruins my day faster than a bad night’s sleep. The world feels like it’s ending. The walls start caving in. Basic tasks feel impossible. But we’re told to keep pushing. Grind harder. Pop the Adderall. Chug the watermelon Celsius. Power through the exhaustion because true success, “experts” say, demands sacrifice.
Financial influencers preach “there ain’t no rest for the wicked,” glorifying sleep deprivation and telling hungry entrepreneurs that the world’s most successful billionaires survive on just four hours a night – as if running on pure Cortisol is the secret to generational wealth. But the reality is, most of us need eight hours of shut eye to function. Yet, these self-made internet gurus keep churning out these one-size-fits-all motivational clips — reminding us that we have the same hours in the day as Beyoncé – fueling the illusion that exhaustion equals ambition. It might inspire some, but collectively, it is pushing Americans toward burnout.
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The Centers for Disease Control and Prevention (CDC) reports that roughly one in three U.S. adults don’t get enough sleep each day. Additionally, nearly 40% admit to unintentionally dozing off during the day at least once a month.
Fortunately, now, with the MAHA movement in full flight, people are starting to slow down — prioritizing health before wealth. And clinical hypnotherapist and nutrition counselor Jeffrey Rose, a friend of Bobby Kennedy’s, would argue that, for most Americans, this change is as simple as getting a good night’s sleep.
“The word hypno is Greek for ‘sleep.’ Sleep is a subject I am fascinated by,” Rose told me last week during a phone interview, my first time catching up with him since election night.
“I care about everyone – children and adults — getting sufficient sleep,” he said, a commitment I can personally vouch for. I learned this firsthand when I ran into Rose the night before the election at a rooftop bar in Palm Beach.
The air was thick with uncertainty — Hurricane Helene whipping confusion through the wind around midnight. Who was going to win the election? And, more pressingly, should I order another drink?
Rose, without hesitation, plucked my empty wine glass from my hand. He reminded me of my packed schedule the next day and how much better I’d feel if I called it a night instead of ordering another round. For 30 minutes, he gave me a masterclass on sleep, passionately explaining why I’d be better off reaching for pajamas than Palomas.
“Most people try to buy you another drink at a bar — I literally tried taking one away,” Rose joked. That night, I dismissed his advice (when in Palm Beach…), but last week, I listened with a fresh perspective and saw the value in his mission — advocating for better sleep in a world that often prioritizes productivity over rest.
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“Right now, a huge majority of teenagers are sleep-deprived,” Rose said, shifting focus to what he believes is a crisis among teenagers — victims of school districts with brutally early start times.
Days before our interview, Rose appeared on Fox News representing MAHA, sporting a “Vote for Bobby” pin and advocating for a policy he believes should be implemented nationwide: schools to start their days an hour later.
“I started the 16th chapter of an organization called Start School Later in Rockland County,” he told Fox. “There’s over 150 chapters now lobbying school boards and superintendents and school districts to move the start time later.” He went on to argue that there is no better reform for high school education than this.
Rose continued in his Fox interview, “You get less sickness because people are showing up with stronger immune systems. Less absenteeism, less car accidents, better sports outcomes. Everything is performed much better.”
