Over the last year and a half, I’ve been doing all that I can to push RFK Jr.’s candidacy along. This was essentially because:
• From both mutual friends who know him personally and my own interactions with him, I know that RFK Jr. is sincerely dedicated to advancing the issues I believe are important and hence unlikely to sell-out to the pharmaceutical industry (whereas the majority of politicians who campaign on populist issues inevitably do so once they are in a position where they can threaten the system).
• A variety of extremely unusual political factors (I described in detail here) coalesced to make what RFK Jr. and the Make America Healthy Again movement were doing suddenly possible—while in contrast, for decades, anything like what we’re witnessing now had simply been impossible (and due to the rapid proliferation global censorship from COVID-19, rapidly becoming increasingly impossible).
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• A very small window existed to make the critical changes in medicine we needed, and I felt it was quite likely that this window would close, and if that happened, it would be a long time before a similar opportunity presented itself. Since the abuses of the medical industry keep on increasing, that meant if this window was missed, a lot of people would be severely harmed before the next opportunity to fix things emerged (assuming it even did).
Fortunately, a few miracles happened over the last week, and it appears that RFK Jr. is on his way to becoming the Secretary of Health and Human Services (H.H.S.). From watching that process unfold, I realized there were a few critical points that need be understood as we move forward into the next stage of healing America’s health.
Note: the Secretary of H.H.S. is typically considered to be one of the most important cabinet positions, as in addition to overseeing roughly a quarter of the Federal budget, roughly half of our health related laws have provisions that leave their implementation to the discretion of the Secretary of H.H.S. This is a major reason why the healthcare lobby (e.g., pharmaceutical companies, hospitals and insurance companies) is considered to be the most powerful lobby in Washington and why so much was invested into stopping RFK’s nomination.
Manipulating the Public
When I was in middle school (due to the boys around me entering puberty) I quickly became acutely aware of the common tricks children would use to manipulate others to get what they want, and before long, noticed that many adults were doing the same things, and then that the media was as well (which I later realized indicated they were copying each other).
This rapidly became immensely frustrating for me as I began to see how frequently the media would lie to people, the people around me would then believe it, and that it was often impossible to change their minds regardless of what I said.
To sublimate my frustration, I decided to start seeing if could predict what would happen in the future based on how the things were being portrayed in the present by the media, and before long, patterns started to repeat and the nature of the propaganda we were being exposed to indeed made it possible to predict what its end goal would be (that typically came to fruition).
As I was on this journey, I learned of the concept of “Public Relations” (PR) which forever reshaped my world view. Briefly, PR was a social science created by Freud’s nephew that combined psychology, marketing and propaganda to heavily influence the population in order to shift societal viewpoints in a favorable way for a client (e.g., get women to smoke at a time what that was socially unacceptable, make Americans want to go to war, stopping being mad at a company for causing an environmental disaster, continuing to support an abhorrent leader, convincing the populace to support a policy that goes against their own interests, etc.).
In turn, it is truly remarkable (once you investigate it) how many deeply ingrained beliefs within our society originated from a PR firm being commissioned to instill the belief, and much of what I do here is aimed at dispelling the false beliefs that destroy our health. Likewise, it is immensely tragic that PR has transformed Democracy from being a form of government where policies are decided on the basis of how palatable they are to the electorate to one where they’re decided on the basis of how much the PR campaign to get the public behind them will cost. For example, the 2021-2022 spike in the below graph was in part due to the over-the-top campaign we were bombarded with to badger the public into taking experimental “vaccine” gene therapies many were being harmed or killed by.
Sadly, because PR works, as the years have gone by, more and more has been invested into this invisible industry, and the techniques have become increasingly refined and widespread. In turn, once you learn to recognize those tactics, your perception of reality complete changes (in a manner analogous to putting on the glasses from the 1988 cult classic “They Live” which allowed the wearer to see how invisible aliens were secretly manipulating every facet of society). As such, I find it both immensely valuable to understand the PR industry’s tactics and simultaneously immensely frustrating that those tactics (at least until recently) always worked.
Some of these tactics include:
• Paying focus groups to identify which sculpted messages can emotionally draw the listener to the desired position (which is why you frequently hear “odd” phrases be continually repeated).
• Monopolizing every mass media platform (including medical journals) so that the targeted messages (and no competing narrative) will be heard by everyone, and then blasting it out across those channels at the optimal time.
• Providing fake “news programs” to media stations (especially underfunded local news stations) which are made to look like legitimate news programs but are actually part of a PR campaign.
• Using a variety of “credible” third parties (discussed further here) to promote your client’s message (e.g., paid-off “experts” or “non-profits” with misleading names that imply they are opposed to the industry that’s actually funding them).
• Using a variety of compelling gimmicks (often incorporating the previous three methods) to create a viral story that sweeps the country.
Sadly, this just touches the surface of what this industry does, and for that reason, I highly advise reading this book.
In the case of RFK Jr., I suspected a targeted PR campaign would be launched against him once his H.H.S. nomination was announced, but what I did not expect was for a Left-Wing dark money group (a “non-profit” that is able to hide its industry funding) would publicly announce a campaign against RFK Jr. (likely to solicit more funding), after which a Right-Wing dark money group (led by Mike Pence) would do the same. However, once this happened, I expected to see all the familiar PR tactics be leveled against RFK, the most remarkable of which was RFK Jr. being attacked for being both too “pro-choice” and too “pro-life” (in an effort to take away both Republican and Democrat RFK supporters).
Note: it’s important to remember that the pharmaceutical industry becomes quite vicious when its revenue is threatened and (until recently) could overturn even the most justifiable challenges to its business.
For example, methamphetamine production has been immensely damaging for many parts of America (e.g., roughly 4% of Americans have an amphetamine use disorder, overdoses now kill over 30,000 Americans a year, parental methamphetamine has become a leading reason children are put into foster care and in numerous states cleaning up toxic meth labs have overwhelmed law enforcement). Much of this arose from it becoming possible to easily synthesize meth at home from pseudoephedrine (one of many cough medicines), so legislators in hard hit states sought to stop this by placing limits on how much pseudoephedrine could be purchased over the counter.
However, as this (eye-opening) 2013 article details, since amphetamine production created millions of pseudoephedrine sales, the pharmaceutical industry (behaving like an angry hornet’s nest) mobilized massive campaigns to shoot down every state attempt to limit purchasing it—despite it being well-established restricting pseudoephedrine sales directly reduced methamphetamine catastrophes in communities. As such, despite many attempts to enact these laws, only a few were ever able to pass.
Framing a Debate
One of the most common methods used to manipulate people and win arguments is to present them within a context (frame) where only the desired point can be “true.”
For example, one technique the media will use to discredit their target is to have (often false) insinuations of domestic abuse float into the cultural gossip, and then ask the target not “Did you beat your wife” but rather “Do you enjoy beating your wife,” as that leading question exists within a frame where the allegations are a now an indisputable truth and hence much harder to effectively rebuke (as many of the replies one can give to that question will make them sound “guilty”).
Likewise, we frequently will be presented with unreasonable demands by manipulative individuals where extensive work is done by them to create a frame where the demands seem plausible, and then two choices will be given which both reinforce the frame that individual wants. For example, you could repeatedly be pressured into acknowledging a monetary debt you don’t actually have (in such a manner that it is difficult to argue against it due to the pushback you will receive) and then be told you have two choices to address the debt (one of which is worse than the other), at which point the frame succeeds in its underlying goal, getting you to pay a debt you never owed in the first place (assuming you “choose” the less bad choice given to you).
Similarly, when individuals seek to manipulate others, a great deal of work will often be put into the way they present themselves, as that can often create a frame where the target is pressured to go along with an otherwise dubious scheme. For instance, I’ve lost count of how many unscrupulous people over the years have tried to hustle me into a scam which began with me “being given the honor to work with them,” followed by them doing everything they can to exert the frame they are luxury goods while simultaneously finding ways to direct the conversation away from anything which threatens their frame and their grift.
Note: when I find myself in these situations, I will often go along with it for a bit (to lull them into a false sense of security as they sense an easy victim), and then when the right window appears, “pop their frame” at which point they frequently get quite upset (as by that point they typically have an expectation you will be the successful catch they’ve been waiting for after numerous failed attempts to scam people). All of this for instance frequently comes up when acquaintances approach me with investments “opportunities” that promise a return on the investment far exceeding the existing market rates (which is almost always a red flag as I’ve lost count of how many people I knew who lost a lot of money in those types of situations).
In turn, to overcome a bad frame, one or more of the following can be done:
• Overpower the existing frame with a stronger frame (which is often what people do when they fight for dominance in a social situation).
• Find a way to shatter or dispel an existing frame (which is often an art requiring significant verbal talent).
• Recognize that the premises behind the frame are false.
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Framing Vaccination
Within the vaccination debate, over the years, a variety of frames have been developed by the industry (and PR firms) that are constantly overlaid onto any discussion of vaccine safety. As you might expect these frames:
• Reinforce the reality that all vaccines are 100% safe and effective and that all ways vaccines are given are “necessary.”
• Reinforce the reality that vaccines were the greatest thing in human history.
• Reframe any questions of vaccine safety or efficacy as an existential danger to mankind.
Note: the phrase “safe and effective” is a very clever marketing frame, as the terms are deliberately not defined but imply “100% safe and effective,” thereby both giving vaccinators the wiggle room to not be caught in a lie (as they [e.g., Fauci here] can say “I never said it was 100% effective”) but simultaneously effectively able to constantly assert that lie [e.g., which Fauci did throughout COVID-19] and gain all the political capital that comes with it (since arguing against the widespread belief vaccines are completely safe and effective is a huge uphill battle). As such, vaccine zealots will never define what “safe and effective” means (as that would destroy their grift), and as I showed here, this slogan so effectively frames the vaccination debate that it’s been re-used since the dawn of vaccination despite honest experts in each generation complaining about its dishonesty. Likewise, we are constantly told extensive testing goes into ensuring vaccines are safe (and that they are the safest thing in existence), but most of that is never made available to public, and whenever it is unearthed, inevitably shows vaccines actually are quite dangerous.
In turn, since the same arguments are continuously reused, one of the “missions” of this Substack has been to dispel the false premises behind many of the common vaccine talking points. As such, when I watched the confirmation hearings, I noticed that the deceptively framed arguments repeatedly used there were the same ones I’d repeatedly discussed in this publication.
