The Company Man’s Guide To Starting a Side Hustle Confronting
by Tyler Tervooren
Art of Manliness
It's a rare
man that doesn't at some juncture of his life stop
to question how things might be different if he worked for himself.
Even a man who loves his job occasionally wonders what it might
be like to strike out on his own and follow some crazy, half-baked
is a dream held by many men but acted on by few.
for this are many, but from my vantage point, most of the reasons
practical men decide never to give themselves a chance to start
their own side hustle is because much of what we learn about it
at least in The U.S. comes from television shows,
movies, and the media rather than people who actually run
In my short
life so far, I've run four different very-small-businesses (I call
them micro-businesses) and I can say, without doubt, that the way
they came to be do not match any fairytale seen on TV.
They were small.
They were incredibly cheap to start. And, to most people besides
me, they were boring! No fancy business models, sexy offices downtown,
or intriguing business cards just a product or service that
If you've ever
entertained a dream like this yourself, I argue that most of the
objections you have to just getting started may not be actual objections
at all. Instead, they may be objections to what you think
you have to do start something on your own.
The truth may
be quite different.
to Confront Your Objections
In my experience
so far, many men have three main objections when it comes to starting
their own side hustle. Ask yourself if one (or more) of these complaints
is what's holding you back.
a business takes a lot of time, and I don't have any.
- It's expensive
to start a business, and I don't have the cash available.
- I don't
have a good idea for a business.
If any of those
complaints come to mind when you think about starting a side hustle,
then you're in luck right now because we're going to systematically
debunk all three of them.
Let's get started.
have the time to start a side hustle.
business from nothing is truly a labor of love, and one that takes
some commitment. In fact, I don't know anyone who's started a business
and found that things went far easier or faster
than they expected.
If you have
a demanding job, a family, a life outside of work, or all of the
above, this is a real concern. Where are you going to find the hours
and hours it takes to create a meaningful income with all of these
The truth is
that you will have to make some changes to how you use
your time, but probably not as drastically as you think.
the good news: A new business only demands a lot of time
if you're attached to the idea that it must be built quickly.
In the book,
Malcolm Gladwell talks about the 10,000 hours theory that
almost anyone can master a skill if they dedicate 10,000 hours to
it. The same is true for your side hustle. If you put in enough
hours into the right places (we’ll get to this later)
then you can build a successful side hustle, too.
The rate at
which you put these hours in is up to you. Yes, if you go slower,
then it will take longer. But compared to your other option
doing nothing at all what's the hurry?
tried and true technique I use to put the necessary time into any
new project without overwhelming myself:
Set aside 20
minutes no more! every single day to work on your
project, and protect those 20 minutes with everything you have.
Never let anything get in the way of this time.
This does two
- It sets
the habit of working on your project a little bit every day.
- It gets
you started each day, and you usually end up motivated to work
too broke to start a business.
done right, should rarely
cost more than $100 to get started. When you're starting a business,
the easiest thing to do is think about all the things you wish
you had that would make running it easy and enjoyable an
office, lots of expensive electronics, maybe a few employees or
expensive services that automate pieces of your business.
The funny (and
sad) thing about all of these business "necessities" is that they
are at least in the beginning much more effective
at destroying a business than making it successful.
these are the fun and sexy things about running a business. They're
the status symbols you use to tell others, "Hey, look at me. I have
from the real important part of running a micro-business:
making money. And, just like keeping up with The Joneses will probably
get your family in financial trouble, it will jeopardize your little
We all love
to hear stories about the risk-takers with a dream that sold everything
they owned, took out massive loans, and started the "next big thing."
the rest of the article
© 2012 The Art of Manliness